Sometimes the best things in life are accidents.
Five years ago this Memorial Day weekend when I opened my first retail location (see our June 2020 blog post) in St. Joseph, Louisiana, I honestly did not think it would be a year round prospect. I thought that we would be a “Summertime Sensation” and when the “Lake People” left town, I would just use the space as pillow storage and shipping for the website. I felt good about saving a historic building and frankly, I was hoping to lure in more internet based businesses due to the inexpensive real estate in town. I think I even posted a few Instagram pics with #theaccidentalshop. People kept coming; I had to scramble to find more inventory and soon I didn’t even have time to post anything. We suddenly became the best new secret since dry shampoo!